"YMDH’s debut collection titled “King of Kowloon” was premiered at FASHIONALLY Collection #13 during Hong Kong Fashion Week FW 2019.
YMDH’s fashion presentation was set against an eclectic mix of Chinese furniture – from large vases to cheeky calligraphy – and played on puns to present the coming together of western and Chinese cultures. The new streetwear label features traditional Chinese costume details like embroidery alongside the latest urban symbols in a tongue-in-cheek manner. While the silhouette is unisex and oversized, there is also a focus on cutting and use of fabrics.
This collection is inspired by an emperor going out of the palace in a quest to learn the life of the people. Pieces like the Mandarin jacket, with denim and tassels strung together, reflect the designer’s youthful imagination and carefree attitude. Even though in “plain clothes”, there is a sense of pride and courage that is almost regal.
Incorporating performance art and live music, the special runway show was set in a youth hostel where people from different backgrounds met. Models lounged on bunk beds, worked out and did their laundry. There are a lot of stories interwoven into the show to present the designers’ different points of view. This free-wheeling, eclectic vibe neatly demonstrates the designers’ “Alternatif” DNA.
www.ymdhstudio.com" - Fuckingyoung.es
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