The Boy Group brand reputation Big Data analysis results were analyzed in the order of NU'EST, the second largest BTS, and the third largest EXO.
The Korea Institute of Corporate Reputation measured 62,828,691 Boy Group brands, which were measured from July 7 to 8, and measured the participation index, media index, communication index and community index for Boy Group brands through consumer behavior analysis.
The brand reputation index is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great influence on brand consumption. The analysis of the Boy Group brand reputation can measure the positive evaluation of the Boy Group, media interest, and consumers' interest and communication. It also included analysis of 100 brand monitors for brand-name editors.
The 30th place in the Boy Group brand reputation in November 2019 is BTS, EXO, NU'EST, Super Junior, Big Bang, Winner, Shiny, Seventeen, AB6IX, NCT, Bigton, Tomorrow By Together, Hot Shot, Astro, Bix, Oneus, Infinite, Stray Kids, Godseven, VAV, Bittoobi, 2PM TVXQ, HT, The Boys, SF9, Berry Berry, Noir, BAP and Pentagon were analyzed in the order.
The brand name of the first, BTS (RM, Sugar, Jin, Jhop, Jimin, B, and Jeongguk) was 3,100,240 media index 3,621,120 communication index 6,948,851 community index 5,879,304, and the brand reputation index was 19,549,515. Compared with the brand reputation index of 13,209,186 in October, it rose 48.00%.
The second, EXO (Suho, Chanyeol, Kai, Dio, Baekhyun, Sehun, Siumin, Ray, Chen, Tao, Luhan, Chris) brand was analyzed as the brand reputation index 4,322,578 with the participation index of 178,168 media index 1,346,560 communication index 1,560,448 community index 1,137,402. Compared with the brand reputation index of 4,554,911 in October, it fell 5.10%.
Third, NU'EST (JR, Aron, Baekho, Hwang Min-hyun, and Ren) brand was analyzed as brand reputation index 2,947,613 with participation index 498,256 media index 1,583,616 communication index 327,132 community index 538,609. Compared with the brand reputation index of 1,499,020 in October, it rose 96.64%.
"The Boy Group brand reputation analysis of Big Data in November 2019, the BTS brand ranked first. The Boy Group brand category increased 14.14% compared to the brand Big Data 55,044,155 in October. According to the detailed analysis, brand consumption rose 26.91%, brand issue rose 12.39%, brand communication rose 22.46%, and brand spread rose 3.79%. "
"The BTS brand, which ranked first in the Big Data analysis in November 2019, was highly analyzed in the link analysis as 'beautiful, loving, accidental'. In keyword analysis, 'concert, political situation, and ami' were analyzed highly. In positive ratio analysis, positive ratio was 81.20%. According to the BTS brand detailed analysis, brand consumption rose 9.49%, brand issue rose 34.19%, brand communication rose 89.43%, and brand spread rose 46.59%. "
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